We were brought on by Quintessentially Events to build an experiential event at The Box, London, for the Loverdose perfume. We had to design the event so that guests could interact with the element, smell, touch and taste the ingredients that went into the perfume.
We built a confession booth where guests where invited to write down their love confessions with a UV pen, which were later displayed under a UV cannon. We built a 'Love Wall' with different scented vials where guests could smell and experience the ingredients that made up the perfume. Mixologists made cocktails using the perfumes ingredients for guests to taste. Upstairs we built an 'Infatuation Wall' centred around the model in the campaign using a black board, maps and still images taken form the ad campaign. Outside in the smoking area was a large graffiti wall of the perfume, lit walkways in pink and purple from glowing apothecary bottles, and out the front was a back lit 3D press wall using the bottles.