Lipton’s Ice Tea Parklets
iD Agency approached Firecracker with a brief for a large set of travelling assets for an activation for Lipton’s Ice Tea. The aim was to create an easily portable yet striking set of assets that could be used in multiple formats and in different locations. The idea of the Parklet’s was to take over a couple of off street parking spaces on a day to day basis, installed by a small team. This was supplemented with an extra set of kit that would be installed by Firecracker for larger sites known as Pop Up Pavements consisting of a Bar Canopy and a Double Bench Swing. All materials were given a washed down look with accents of Lipton’s striking Yellow throughout. Layered stencil logos would complete the look with vibrant brand colours and campaign tag lines. The activation was so successful in its first year that the kit was refurbished here and is back on the road throughout the summer.